UCLA Basketball First to be Confirmed for New 2K College Basketball Video Game

August 26, 2025

UCLA Trademark Licensing and UCLA Athletics are pleased to announce a long-term partnership with 2K that will have UCLA Basketball in the spotlight of a future project from the globe’s favorite basketball video game maker.

With 11 national championships, and players of legendary status, it’s hard to argue that UCLA basketball, both men’s and women’s, is not one of the most famous programs in all of college basketball.

For the first time in history, fans of UCLA Basketball will be able to play as current UCLA women’s and men’s players in a video game.

This all made into reality by the NIL (Name, Image and Likeness) era that has brought college athletics into a new world. The beginning of NIL has roots in the groundbreaking legal case made by fomer UCLA superstar Ed O’Bannon. The case produce the way for student-athlete’s across the nation to benefit from the commercial use of their name, image and likeness in vidoe games and beyond.

“From Jackie Robinson to Arthur Ashe, UCLA athletes have a history of transformative impacts on and off the playing field,” said Andrew Cottone, director of UCLA Trademarks & Licensing. “Having current UCLA players appear in the first-ever college basketball experience to utilize player NIL is a landmark moment — made possible because one of our own, Ed O’Bannon, helped change the game forever.”

Stay closely tuned UCLA fans, more details from 2K will be coming soon.

For more information please contact:

Andrew Cottone

Director, UCLA Trademarks & Licensing

Associated Students UCLA

308 Westwood Plaza, Los Angeles, CA 90095

(213) 651-1828

acottone@asucla.ucla.edu