2025 Estimated Collegiate Licensing Royalty Rankings

Football ~70% weight | Basketball ~30% weight | Based on 2013–2024 success + 2025 projections

RANKING 26 - 50

Rank	University	Key Success Drivers (2013–2024)	Shift from 2012 Rank
26	University of Kentucky	Calipari decline; weak football	−20
27	University of Illinois	Hoops rise + NIL sales	+1
28	University of Kansas	2022 hoops title	−6
29	Oklahoma State University	Big 12 titles	−6
30	University of Nebraska	Loyal sellouts; no playoffs	−16
31	University of South Carolina	Dawn Staley women’s dynasty	−15
32	Virginia Tech	2019 hoops title	−5
33	Texas Tech University	2019 runner-up (both sports)	−7
34	University of Miami	2023 hoops Final 4	+3
35	University of Arizona	Consistent Final Fours	−6
36	Arizona State University	Recent upsets	−6
37	University of Utah	Pac-12 → Big 12 titles	−1
38	Purdue University	Zach Edey NIL boom	New riser
39	University of Virginia	2019 hoops title	+10
40	University of Colorado	Deion Sanders effect	+10
41	University of Maryland	Big Ten revenue	+4
42	University of Minnesota	Steady Big Ten	−2
43	University of South Florida	Growth market	New
44	University of Central Florida	2017 undefeated claim	+17
45	University of Iowa	Caitlin Clark women’s effect	New
46	University of Connecticut	4 hoops titles (2023–24)	−1
47	Syracuse University	Boeheim era end	−16
48	University of California, Berkeley	Conference shift	−7
49	Stanford University	Academic brand	−7
50	Texas Christian University	2022 CFP runner-up	−4