Collegiate Licensing Quiz Collegiate Licensing Quiz Test your knowledge of Collegiate Licensing! Question 1 of 13 • Multiple Choice Who’s credited with inventing collegiate licensing? The NCAA Bill Battle Nike The Collegiate Licensing Company Question 2 of 13 • Multiple Choice In what year did the collegiate licensing industry begin? 1975 1981 1990 2001 Question 3 of 13 • Multiple Choice What school was the first school to participate in a collegiate licensing agreement? UCLA University of Michigan University of Alabama University of Texas Question 4 of 13 • Multiple Choice Currently, what school is consistently ranked #1 in the amount of licensing revenue collected on an annual basis? University of Alabama Ohio State University University of Texas at Austin University of Notre Dame Question 5 of 13 • True / False Collegiate licensing is when a college or university grants permission to an outside entity to use its trademark (name and/or logo) for commercial purposes. True False Question 6 of 13 • Multiple Choice Most colleges and universities partner with an outside company to manage portions of their licensing program. What is this type of company called? A campus bookstore A licensing agency A marketing firm A legal aid office Question 7 of 13 • True / False Royalties are typically calculated as a percentage of the product’s retail selling price. True False Question 8 of 13 • True / False All schools must charge the same royalty rate. True False Question 9 of 13 • True / False A Crafter’s License is generally intended for individuals producing and selling small quantities of handmade items, usually direct-to-consumer. True False Question 10 of 13 • Multiple Choice What is the single most common mistake entrepreneurs make when applying for a collegiate license? Applying before verifying demand from the school and retailers Choosing the wrong product colors Forgetting to include a logo on the packaging Paying royalties monthly instead of quarterly Question 11 of 13 • True / False Officially licensed products must carry an Officially Licensed Collegiate Product hang tag or sticker before they reach the consumer. True False Question 12 of 13 • Multiple Choice What is a trademark in the context of collegiate licensing? A type of royalty payment made to the school A legally protected name, logo, or symbol owned by a college or university A hang tag or sticker placed on licensed products A company that manages licensing applications Question 13 of 13 • True / False All colleges and universities use the same licensing agency. True False Submit Answers Take Quiz Again
