Affinity Licensing
Affinity Licensing is a comprehensive trademark licensing firm that brings together over a century of collective experience in collegiate, athletic, fraternal, and association licensing.
The aim at Affinity Licensing is to empower clients in accelerating the growth of their brands. Affinity Licensing achieves this by providing superior solutions in brand management, client advocacy, and vendor cultivation. With extensive expertise and resources, Affinity Licensing enables clients to unlock the full potential of their brands and achieve remarkable success.
Address: 5751 Palmer Way Suite G, Carlsbad, CA 92010
Phone: 760.860.4005
Website: https://affinitylicensing.com/
Latest Affinity Licensing News
Georgia State Athletics Introduces the Golden Panther Blonde Ale Craft Beer
Wild Leap and Georgia State Athletics have come together to offer Panther fans the Golden Panther Blonde Ale, Georgia State’s first branded craft beer. Affinity Licensing is the collegiate licensing agency behind the project.
"The signature buffalo on our can represents a manifesting of goals and service to the community," Justin Ruth, Director of Off-Premises Sales and Business Development for Wild Leap, said. "It teaches us to be 'all in' on the goals we set for ourselves. This partnership with Georgia State solidifies our mission to positively impact the communities that surround us."
Wild Leap Brewery, named Best New Brewery of 2019 by USA Today’s 10 Best Readers Choice Awards, crafts some of the highest quality beers in the country. Craft beer enthusiasts can find Wild Leap locations in Atlanta and LaGrange. The Brewery was started in 2017 and is owned by Anthony Rodriguez.
With the opening of Wild Leap’s downtown Atlanta location, just a short distance to Georgia State’s campus, the partnership between brewery and university creates a unique strong connection for the community, university and brewery.
The Golden Panther Blonde Ale will be available for purchase at Georgia State Athletics home football games, at local area retailers, and online at www.wildleap.com.
"We are excited to partner with a local Georgia-based company like Wild Leap to bring Panther fans their very own craft beer," Georgia State Associate Athletic Director Brandon Kersey, who oversees licensing for Georgia State Athletics, said. "We are grateful for Wild Leap's willingness to partner with us on this, and I am looking forward to seeing this product at Panther athletic events for our fans to enjoy."
Golden Panther will be available for purchase starting August 19th.
Affinity Licensing News Archive
Grand Valley State University Partners With Affinity Licensing For Trademark Licensing Services
Grand Valley State University has announced that it has partnered with Affinity Licensing for exclusive trademark licensing agency representation effective April 1, 2024.
“Grand Valley is excited to partner with Affinity Licensing to further create awareness of and leverage our brand,” says Bryan Bickford, Associate Director of Advertising and Writing. “Affinity’s proven reputation for first-rate customer service and successfully nurturing clients’ brands dovetails nicely with Grand Valley’s local, regional, and national growth.”
As part of the agreement, Affinity will manage the university's brand licensing relationship with more than 150 licensed manufacturers and retail partners. The university will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.
“The entire team at Affinity is thrilled to partner with Grand Valley State,” says Wil Spires, partner of Affinity Licensing. “We look forward to working closely with the talented team at GVSU to develop better brand licensing strategies to grow revenue and increase brand exposure.”