In this easy to read guide, you will gain insight into the detailed workings of licensing learning how both licensor and licensee see value. Explore how to locate opportunities, negotiate contracts, market products that are licensed, and find your way through the legal topics of licensing.
The first of its kind, this book guides readers through NIL (Name, Image and Likeness) policies, opportunities and things to absolutely avoid. Readers find explanations on how to grow personal NIL brands and how to locate deals. Learn best practices on how to contact companies and negotiate Name, Image and Likeness contracts.
by: Andrew Levy (Author), Judy Bartkowiak (Author)
pages: 206 pages
In this book, brand licensing experts provide information on their years of work experience to provide readers insight into modern successful brand licensing operations. Readers can expect to explore and answer the following questions, such as, what is brand licensing? What goes into making a successful license? And what does the process of brand licensing look like?
