Boston College Partners with CLC to Strengthen Its Brand Licensing Program

Boston College has formed a new partnership with CLC, the nation’s leading collegiate licensing company, to enhance its trademark licensing efforts and expand its brand presence in retail markets worldwide.

Through this collaboration, Boston College will gain access to CLC’s extensive industry network, specialized expertise, and customized strategies for brand management and marketing. The university will also leverage CLC’s advanced systems and data to support more informed decisions regarding licensed vendors and retail approaches.

“We are excited to partner with CLC and leverage their industry expertise and network to strengthen the Boston College brand,”

“This partnership will enhance the variety and accessibility of products for our fans and help us continue to find meaningful ways to engage our alumni and supporters around the world.”

— Blake James, the William V. Campbell Director of Athletics at Boston College

The partnership builds on Boston College’s existing initiatives to deliver innovative merchandise, retail programs, and brand activations while maximizing brand value. CLC will also provide BC with access to proven national marketing campaigns and scalable licensing programs that connect with students, alumni, and supporters everywhere.

“Boston College is a highly respected brand with a long history of success built on the unique culture and traditions as one of the top Jesuit universities in the world, and we are honored to be entrusted to help bring their brand story to life through licensed merchandise,”

“Our CLC team is committed to working side by side with BC to help grow the Boston College brand in a competitive retail marketplace.”

— John Greeley, CLC’s SVP of Partnerships

Boston College joins 15 additional Atlantic Coast Conference member institutions currently represented by CLC.