CLC Licensing and Stetson Introduce Western Style Hats with College Brands

August 28, 2025

Stetson and CLC Licensing, a leading collegiate licensing agency, launch officially licensed western-inspired hat collection with seven universities.

Stetson, popular for it’s high-end, western-style hats, worn by celebrities and stylish individuals, partned with L2 Brands to bring that hats to reality. Each of the seven hats is specially designed for for each school with branding carefully incorporated.

The first hat of the collection to be introduced will be the Texas A&M University version, with the hat having its first sales happening at the football home opener on August 30. Special promotions around the the introduction of the hat will occur and hats will be available at the bookstore on campus.

The six other schools included in the Stetson Gameday Collection, include:

• University of Texas at Austin – launching September 5 (available at the COOP and Big Bertha’s Bazaar on game day)

• University of Oklahoma – launching September 6 (available at Fanatics In-Stadium Stores)

• Texas Christian University – launching September 13 (available at the TCU Campus Store)

• Texas Tech University – launching September 13 (available at Red Raider Outfitters)

• Stetson University – launching September 20 (available at Stetson University Bookstore)

• Oklahoma State University – launching September 27 (available at Oklahoma State Student Union Bookstore)