CLC Secures Multiyear Brand Licensing Extensions with 29 Collegiate Partners

CLC, the nation’s leading collegiate trademark licensing company and a division of Learfield, has finalized multiyear extensions of its agency agreements with 29 partner institutions in the second half of the 2026 fiscal year. Between January 1 and June 30, 2026, these partner schools saw collective licensed merchandise sales rise 11%, while royalties increased 16%.

Among the renewals are notable long-term deals of 10 years or more with Georgia Southern University, LSU, UC Berkeley, and the University of Nebraska Omaha. CLC also extended agreements with Power conference schools Florida State University, Purdue University, and the University of Central Florida, along with longstanding partners including the Big 12 Conference, the Heisman Trophy, and the Eastern College Athletic Conference.

“We remain committed to serving all of our partner institutions and providing licensed product and marketing strategies that deliver brand and sales growth while connecting with their fans,” said John Greeley, CLC’s senior vice president of partnerships. “We are honored that these esteemed collegiate institutions have chosen to continue their relationship with CLC, and we look forward to continuing to deliver best-in-class solutions and resources to meet their licensing program needs.”

Additional institutions renewing multiyear partnerships with CLC include Ball State University, Brandeis University, Cal State East Bay, Cal State Fullerton, Coastal Carolina University, the College of Charleston, Creighton University, George Mason University, Grambling State University, Jacksonville State University, Longwood University, Nicholls State University, Southern New Hampshire University, Tennessee State University, Texas State University, the City University of New York, the University of Wisconsin–Milwaukee, Tulane University, the University of South Dakota, and Virginia Commonwealth University.

CLC partners gain access to the company’s comprehensive suite of services, deep staff expertise, and innovative marketing programs. These resources enable tailored solutions for licensing programs of every size and retail reach. As CLC advances new partnerships and collaborations, it continues its focus on serving college fans and strengthening collegiate brands in the marketplace.