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If you've ever wondered how a coffee mug, hoodie, or hat ends up officially stamped with a university's name and logo, this book will walk you through exactly how that happens — and how you can do it yourself.
I've spent nearly a decade working as a Trademark Licensing Manager for a large research university in California, sitting on the exact side of the desk that reviews applications, evaluates products, and decides which vendors get approved to sell under a university's name. That experience is also what led me to create Collegiate Licensing World, a resource that has come to be seen as an authority on the collegiate licensing industry.
This short, practical guide distills that experience into the essentials: what collegiate licensing actually is, how to get licensed, what royalties you'll owe, the mistakes that trip up most newcomers, and how to position your product to succeed once it's on the shelf. Whether you're a small-scale crafter selling at local fairs or planning a full retail launch, the chapters ahead are organized to take you from first question to first sale.
Table of Contents
Introduction
Chapter 1: What Is Collegiate Licensing?
Chapter 2: What Is a Collegiate Licensed Product?
Chapter 3: Can I Sell College Apparel?
Chapter 4: How to Obtain a Standard Collegiate License
Chapter 5: How to Get a Crafter's License for College Logos
Chapter 6: Understanding Royalties
Chapter 7: Common Mistakes to Avoid
Chapter 8: Positioning Yourself for Success
Chapter 9: Your Launch Checklist
THIS IS A DIGITAL DOWNLOAD
If you've ever wondered how a coffee mug, hoodie, or hat ends up officially stamped with a university's name and logo, this book will walk you through exactly how that happens — and how you can do it yourself.
I've spent nearly a decade working as a Trademark Licensing Manager for a large research university in California, sitting on the exact side of the desk that reviews applications, evaluates products, and decides which vendors get approved to sell under a university's name. That experience is also what led me to create Collegiate Licensing World, a resource that has come to be seen as an authority on the collegiate licensing industry.
This short, practical guide distills that experience into the essentials: what collegiate licensing actually is, how to get licensed, what royalties you'll owe, the mistakes that trip up most newcomers, and how to position your product to succeed once it's on the shelf. Whether you're a small-scale crafter selling at local fairs or planning a full retail launch, the chapters ahead are organized to take you from first question to first sale.
Table of Contents
Introduction
Chapter 1: What Is Collegiate Licensing?
Chapter 2: What Is a Collegiate Licensed Product?
Chapter 3: Can I Sell College Apparel?
Chapter 4: How to Obtain a Standard Collegiate License
Chapter 5: How to Get a Crafter's License for College Logos
Chapter 6: Understanding Royalties
Chapter 7: Common Mistakes to Avoid
Chapter 8: Positioning Yourself for Success
Chapter 9: Your Launch Checklist
THIS IS A DIGITAL DOWNLOAD