Collegiate Licensing Company Executes Multiyear Renewals for Licensing Representation with 34 Collegiate Institutions 

August 7, 2024

Collegiate Licensing Company, the nation’s leading collegiate trademark licensing company, has secured multiyear extensions of its agency agreements with 34 partner institutions during the last six months. The renewals will ensure these institutions will continue to have access to the services, expertise, and innovative marketing that they have come to trust from Collegiate Licensing Company.

Notable within the renewals include long-term extensions of 10 years or more with six longtime partners:  

• Boise State University

• Fresno State University

• Providence College

• Stephen F. Austin University

• Texas Tech University

• University of Memphis

Other institutions executing multiyear partnership extensions with Collegiate Licensing Company include:

• Babson College

• Bradley University

• Colorado School of Mines

• Colorado State University

• Dickinson State University

• Drake University

• Eastern Washington University

• Florida Atlantic University

• Florida International University

• Georgia Southern University

• Idaho State University

• Jackson State University

• Loyola Marymount University

• Mississippi Valley State University

• Missouri State University

• North Carolina A&T State University

• Oakland University

• Sacred Heart University

• South Dakota State University

• Saint Peter’s University

• State University of New York (SUNY) Potsdam

• University of Central Arkansas

• University of North Carolina at Charlotte

• University of West Florida

• University of Wisconsin-La Crosse

• University of New Hampshire

• Western Illinois University

• Wright State University

“Serving our partners is at the core of everything we do, and we are honored that these institutions have elected to extend their relationship with CLC and remain aligned with the industry-leading programs and resources that our staff strives to deliver every day,” said John Greeley, CLC’s SVP of Partnerships. “These partnership renewals reinforce the trust these institutions have in the customized brand building strategies we help deliver to best position them for long-term growth while connecting with their fans and consumers.”

CLC Licensing’s more than 120 licensing and marketing experts provide unmatched brand protection, brand management, and brand marketing services to connect passionate fans to college brands through licensed merchandise. As Collegiate Licensing Company continues to pave the way for innovative partnerships and transformative collaborations, it remains steadfast in its commitment to serve college fans while elevating college brands in the marketplace.