Collegiate Licensing Company Executes Multiyear Renewals for Licensing Representation with 42 Collegiate Institutions in First Half of FY 2023-24

January 18, 2024

Collegiate Licensing Company (CLC), the nation’s leading collegiate trademark licensing company, has secured multiyear partnership renewals of agency agreements with 42 partner institutions in the first six months of the 2023-24 fiscal year. By renewing their agreements, these institutions will continue to have access to the services, expertise, and innovative marketing that they have come to trust from Collegiate Licensing Company.

Notable within the renewals include extensions of 10 years or more with longtime partners University of Colorado Boulder, Gonzaga University and SMU. 

Other institutions executing multiyear partnership extensions with CLC include:

Alabama State University

University of Alaska-Anchorage

University of Alabama-Birmingham

Albany State University

American University

Arizona State University

University of Arizona

Bemidji State University

Bentley University

Central Piedmont Community College

Chapman University

University of Chicago

Coastal Carolina University

DePaul University

Gardner-Webb University

Georgia College & State University

Loyola University-Maryland

Metropolitan State University of Denver

Montana State University

Morehouse College

University of Mount Union

Minnesota State University Moorhead

Missouri University of Science and Technology

Murray State University

University of Nevada

Northern Arizona University

Northern Colorado University

Northern Virginia Community College

Ramapo College

San Jose State University

Santa Clara University

Seattle University

Southern Indiana University

Tennessee Tech University

Tiffin University

Utah State University

Western Kentucky University

“We are honored that these institutions have elected to renew their partnerships with CLC and remain aligned with the industry-leading services and relationships that our staff strives to deliver every day,” said John Greeley, CLC’s SVP of Partnerships. “These partnership extensions validate the trust these institutions have in the customized brand building strategies we help them put in place that best position them for continued growth while serving the needs of their fans and consumers.”

In addition to universities renewing their Collegiate Licensing College agreements, Conference USA and the Northeast Conference also executed long-term partnership renewals, emphasizing CLC’s strong foothold in the collegiate sports landscape.

CLC’s nearly 120 licensing and marketing experts provide unmatched brand protection, brand management, and brand marketing services to connect passionate fans to college brands through licensed merchandise. As Collegiate Licensing Company continues to pave the way for innovative partnerships and transformative collaborations, it remains steadfast in its commitment to serve college fans while elevating college brands in the marketplace.

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Collegiate Licensing Company (CLC): https://www.collegiatelicensingworld.com/collegiate-licensing-company