Duke University Brand Colors
Official colors for Duke University. Duke Navy Blue and Duke Royal Blue both represent the Duke brand, and at least one of them should appear in every project. Do not change the opacity or saturation of these blues. The extended palette is for secondary and tertiary use.
Official Duke Blue
Duke Navy Blue, sometimes called Academic Blue, is the longstanding official navy. Duke Royal Blue has been used since 2009 for athletics, apparel, and promotional materials.
Duke Navy Blue
Duke Navy Blue swatch
PMS 280 U / C
CMYK: 100 / 85 / 5 / 22
RGB: 1 / 33 / 105
HEX: #012169
Duke Royal Blue
Duke Royal Blue swatch
PMS 287 U / C
CMYK: 100 / 53 / 2 / 16
RGB: 0 / 83 / 155
HEX: #00539B
Extended Palette
These colors complement Duke Navy Blue and may be used as secondary and tertiary colors for accents, type, backgrounds, and buttons.
Copper
Copper swatch
PMS 166 U / C
CMYK: 0 / 76 / 100 / 0
RGB: 200 / 78 / 0
HEX: #C84E00
Persimmon
Persimmon swatch
PMS 1375 U / C
CMYK: 0 / 45 / 95 / 0
RGB: 232 / 153 / 35
HEX: #E89923
Dandelion
Dandelion swatch
PMS 114 U / 121 C
CMYK: 0 / 8 / 70 / 0
RGB: 255 / 217 / 96
HEX: #FFD960
Piedmont
Piedmont swatch
PMS 382 U / 376 C
CMYK: 54 / 0 / 100 / 0
RGB: 161 / 183 / 13
HEX: #A1B70D
Eno
Eno swatch
PMS 3262 U / 326 C
CMYK: 81 / 0 / 39 / 0
RGB: 51 / 152 / 152
HEX: #339898
Magnolia
Magnolia swatch
PMS 328 U / 323 C
CMYK: 96 / 16 / 42 / 57
RGB: 29 / 99 / 99
HEX: #1D6363
Prussian Blue
Prussian Blue swatch
PMS 301 U / 7692 C
CMYK: 100 / 45 / 0 / 45
RGB: 0 / 85 / 135
HEX: #005587
Shale Blue
Shale Blue swatch
PMS Process Blue U / 7461 C
CMYK: 100 / 0 / 1 / 3
RGB: 5 / 119 / 177
HEX: #0577B1
Ironweed
Ironweed swatch
PMS Purple U / 248 C
CMYK: 35 / 95 / 0 / 0
RGB: 153 / 51 / 153
HEX: #993399
Hatteras
Hatteras swatch
PMS 649 U / 656 C
CMYK: 10 / 2 / 0 / 0
RGB: 226 / 230 / 237
HEX: #E2E6ED
Whisper Gray
Whisper Gray swatch
PMS Cool Gray 1 U / C
CMYK: 4 / 2 / 4 / 8
RGB: 243 / 242 / 241
HEX: #F3F2F1
Ginger Beer
Ginger Beer swatch
PMS 9060 U / C
CMYK: 0 / 2 / 15 / 0
RGB: 252 / 247 / 229
HEX: #FCF7E5
Dogwood
Dogwood swatch
PMS 7530 U / C
CMYK: 10 / 18 / 25 / 32
RGB: 152 / 134 / 117
HEX: #988675
Shackleford
Shackleford swatch
PMS 7527 U / 2527 C
CMYK: 3 / 4 / 14 / 8
RGB: 218 / 208 / 198
HEX: #DAD0C6
Cast Iron
Cast Iron swatch
PMS Black 3 U / C
CMYK: 67 / 44 / 67 / 95
RGB: 38 / 38 / 38
HEX: #262626
Graphite
Graphite swatch
PMS Cool Gray 10 U / C
CMYK: 40 / 30 / 20 / 66
RGB: 102 / 102 / 102
HEX: #666666
Granite
Granite swatch
PMS 421 U / C
CMYK: 13 / 8 / 11 / 26
RGB: 181 / 181 / 181
HEX: #B5B5B5
Limestone
Limestone swatch
PMS Cool Gray 2 U / C
CMYK: 5 / 3 / 5 / 11
RGB: 229 / 229 / 229
HEX: #E5E5E5