Fanatics Inks Extended Collaboration with Collegiate Licensing Company for Global Distribution of U.S. College Merchandise
October 11, 2023
A selection of officially authorized lifestyle apparel, durable products, and accessories will be accessible, starting with an initial 15 U.S. colleges.
Fanatics has revealed a substantial long-term collaboration with Collegiate Licensing Company, a U.S. collegiate licensing company. This partnership aims to make licensed fan merchandise from U.S. colleges available to international fans of college sports in the United Kingdom and beyond.
Through its array of online platforms, Fanatics will provide U.S. college sports enthusiasts across the globe with an extensive assortment of officially-licensed items. This selection will encompass lifestyle apparel, durable products, and accessories sourced from an initial group of 15 U.S. colleges. The inaugural institutions include the University of Florida, University of Texas, Michigan State University, LSU, and University of Michigan. The long-term vision includes incorporating more institutions into the mix as the partnership progresses.
In this extended collaboration, Fanatics will assume the responsibility of manufacturing, distributing, and retailing a diverse range of college-themed attire via online channels. This will encompass additional college merchandise, created by Fanatics specifically to cater to international consumers situated outside the United States.