Flip the Switch on College Colors Day 2025

August 20, 2025

The annual College Colors Day, provided by the Collegiate Licensing Company, is being celebrated on Friday, August 29. This year the celebration calls on fans nationwide to flip the switch and show their school spirit.

College Colors Day, created by CLC Licensing (Collegiate Licensing Company), brings fans together, as well as students and alumni, in showing support for their favorite college or university by wearing their college colors. “Flip the Switch” is the theme for 2025, and it asks fans to powerfully transform into their best fan mode.

Bijan Robinson, current Atlanta Falcons running back, previous University of Texas Longhorn, heads up College Colors Day 2025. Robinson encourages fans to activate their fan mode and flip the switch. Joining in on the celebration are:

• Buzz from Georgia Tech

• Tiger from Clemson University

• Sparky the Sun Devil from Arizona State University

• Cy the Cardinal From Iowa State University

• Cocky from the University of South Carolina

• Indiana University Cheerleaders

• Michigan State University Cheerleaders

Join in on College Colors Day by using the hashtag #CollegeColorsDay

Looking for new college gear? Save 30% on select college branded quarter zips, polos and fleece at Dick’s from August 20-30. Additionally, fans can also receive 25% off all officially licensed college products at Fanatics.com from August 18-22.