Homefield Apparel

Homefield Apparel, based in Indiana, focuses on vintage-inspired, high-end, collegiate apparel.

Their sales strategy is direct to consumer, meaning they do not sell to retail operations. Originally, back in 2018, Homefield, focused 100% on Indiana University items, but now they offer collegiate apparel to over 180 colleges and universities across the country. While shopping the Homefield website you’ll find premium t-shirts, jackets, fleece and some accessories. Each item is a celebration and recognition of each school’s traditions, legacies, one of a kind stories.

Homefield products are produce in the USA, with operations in Indianapolis. With strong attention to how the products are created, consumers will find their products to be well put together, while also using soft matertials. Most items display retro collegiate logos which automatically cause Homefield products to stand out from the rest. Helping the success of Homefield is their popularity on social media, epscially X, where engagements are focused on having an approachable tone.

Around 50 people currently make up the Homefield staff. Impressively the company has raised about $3 million in seed funding, as it continues to grow its consumers of collegiate branded products.

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Latest Homefield Apparel News:

Homefield Apparel Collabs with La Salle

Homefield Apparel has signed a licensing agreemnt with La Salle University. Homefield Apparel focueses on producing collegiate apparel that has a premium vintage look and feel. Introduction date of the first La Salle product produced by Homefield Apparel is February 5.

La Salle was quoted a saying they were “thrilled” to have this new partnership with Homefield Apparel as they recognize Homefield Apparel as one of the top vendors in the collegiate licensing industry. Further La Salle is excited that Homefield will allow fans to celebrate their team in a new unique retro way.

La Salle product will be available for purchase at Homefield Apparel’s website.