University of Nevada Athletics Partners with Brothers Barbecue to Launch Exclusive Howlin’ Bold and Spicy BBQ Sauce
August 4, 2023
The University of Nevada Athletics Department, with support from the Collegiate Licensing Company, its exclusive trademark licensing company, is launching the Howlin' Bold and Spicy BBQ Sauce in collaboration with local eatery Brothers Barbecue. The sauce will debut on August 4 at Brothers Barbecue in Reno's MidTown district. It will be available for purchase at the restaurant and Silver and Blue Outfitters starting in the fall. Additionally, it will be featured at the 2023 Best in the West Rib Cookoff from August 30 to September 4 and will expand to more retailers in the near future. Brothers Barbecue, known for its Texas-style BBQ, employs cherished family recipes passed down through generations.