University of Arkansas Brand Colors
Official colors of the University of Arkansas. Razorback Red and Apple Blossom are the primary colors and should be prominent in marketing, communications, and advertising. Secondary colors support the primaries. Accent colors should be used sparingly.
Primary Colors
Use HEX for websites and RGB for digital graphics. Use CMYK or PMS for print. Official print matching for cardinal red is PMS 201.
Razorback Red
Razorback Red swatch
PMS 201
Web HEX: #9D2235
Web RGB: 157 / 34 / 53
Print RGB: 161 / 0 / 47
Print CMYK: 24 / 100 / 78 / 17
Apple Blossom
Apple Blossom swatch
HEX: #FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0
Secondary Colors
Secondary colors support Razorback Red and Apple Blossom. Cardinal Red is a nod to the university’s past. Official communications should include at least 70% primary color, or at least 90% primary and secondary color combined.
Cardinal Red
Cardinal Red swatch
RGB: 210 / 30 / 40
CMYK: 0 / 100 / 90 / 5
HEX: #D21E28
Black
Black swatch
RGB: 0 / 0 / 0
CMYK: 0 / 0 / 0 / 100
HEX: #000000
Quartz
Quartz swatch
RGB: 242 / 242 / 244
HEX: #F2F2F4
Silverleaf
Silverleaf swatch
RGB: 199 / 200 / 201
CMYK: 21 / 13 / 8 / 0
HEX: #C7C8C9
Spoofer's Stone
Spoofer's Stone swatch
RGB: 70 / 70 / 72
CMYK: 71 / 53 / 55 / 53
HEX: #464648
Accent Colors
Accent colors add flexibility and should not exceed about 10% of a design. Do not use orange, teal, purple, pink, alternative reds, or lighter and darker versions of cardinal red.
Buckskin
Buckskin swatch
RGB: 221 / 186 / 150
HEX: #DDBA96
Hickory
Hickory swatch
RGB: 149 / 117 / 82
HEX: #957552
Bauxite
Bauxite swatch
RGB: 73 / 45 / 20
HEX: #492D14
Clearsky
Clearsky swatch
RGB: 157 / 201 / 213
HEX: #9DC9D5
Springwater
Springwater swatch
RGB: 62 / 148 / 170
CMYK: 80 / 27 / 21 / 3
HEX: #3E94AA
Storm Cloud
Storm Cloud swatch
RGB: 15 / 56 / 66
HEX: #0F3842
Pine
Pine swatch
RGB: 60 / 110 / 60
CMYK: 80 / 55 / 90 / 3
HEX: #3C6E3C
Golden Oak
Golden Oak swatch
RGB: 219 / 182 / 37
CMYK: 0 / 17 / 83 / 14
HEX: #DBB625