University of Cincinnati Brand Colors
Official primary and secondary colors of the University of Cincinnati. Red and black are the primary colors and should lead digital and print designs. Secondary and expanded colors support the brand and should not replace UC Red or UC Black.
Primary Colors
Use UC Red and UC Black first. Do not use red on black or black on red for digital text. Those combinations fail contrast requirements. White on red or black, and black or red on white, are the approved high-contrast pairings.
UC Red
UC Red swatch
PMS 200
CMYK: 0 / 100 / 81 / 4
RGB: 224 / 1 / 34
HEX: #E00122
Note: UC Red was adjusted from PMS 186 C to PMS 200 so it reproduces more faithfully on printed products.
UC Black
UC Black swatch
100% Black
CMYK: 100 / 100 / 100 / 100
RGB: 0 / 0 / 0
HEX: #000000
White
White swatch
0% Black
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
HEX: #FFFFFF
Secondary Colors
UC Dark Red and Grey are for digital applications. UC Dark Red is often used for subheads or hover states with UC Red. Grey is used as a background that still meets accessibility standards.
UC Dark Red
UC Dark Red swatch
RGB: 184 / 1 / 28
HEX: #B8011C
Grey
Grey swatch
RGB: 243 / 243 / 243
HEX: #F3F3F3
Expanded Color Palette
These colors are mainly for digital and print data visualization and limited accents. Do not use them as text colors or in place of the primary colors. Do not build them into master slides or digital themes.
Calhoun Maroon
Calhoun Maroon swatch
CMYK: 28 / 100 / 98 / 32
RGB: 137 / 5 / 25
HEX: #890519
Steger Silver
Steger Silver swatch
CMYK: 37 / 31 / 27 / 0
RGB: 167 / 165 / 170
HEX: #A7A5AA
Main Street Mist
Main Street Mist swatch
CMYK: 11 / 9 / 6 / 0
RGB: 224 / 223 / 227
HEX: #E0DFE3
Bearcats Black
Bearcats Black swatch
CMYK: 69 / 63 / 62 / 58
RGB: 51 / 51 / 51
HEX: #333333
Gettler Gold
Gettler Gold swatch
CMYK: 14 / 25 / 62 / 0
RGB: 209 / 177 / 121
HEX: #D1B179
Tangeman Tan
Tangeman Tan swatch
CMYK: 4 / 12 / 25 / 0
RGB: 234 / 219 / 193
HEX: #EADBC1