University of Illinois Brand Colors
Official colors of the University of Illinois. Illini Orange and Illini Blue are the primary colors and should dominate university designs. Research shows orange is the color most identified with the Illinois brand. Secondary and supporting colors should be used only as needed.
Primary Colors
Use Illini Orange and Illini Blue as the dominant colors in the available design space. Use them boldly. Designers should use as few extra colors as possible.
Illini Orange
Illini Orange swatch
PMS 1655
CMYK: 0 / 80 / 100 / 0
RGB: 255 / 95 / 5
HEX: #FF5F05
Illini Blue
Illini Blue swatch
PMS 2767
CMYK: 100 / 90 / 10 / 50
RGB: 19 / 41 / 75
HEX: #13294B
Secondary Colors
These neutrals supplement Illini Orange and Illini Blue on a limited basis. Except for white, use them only when necessary. Additional neutrals outside this set are not permitted.
Storm
Storm swatch
CMYK: 30 / 20 / 19 / 58
HEX: #707372
Storm 60
Storm 60 swatch
CMYK: 47 / 38 / 38 / 2
HEX: #8E9090
Storm 80
Storm 80 swatch
CMYK: 22 / 16 / 18 / 0
HEX: #C6C7C6
White
White swatch
CMYK: 0 / 0 / 0 / 0
HEX: #FFFFFF
Black
Black swatch
CMYK: 50 / 40 / 30 / 100
HEX: #000000
Supporting Colors
Use supporting colors only when needed for icons, charts, infographics, and graphs. Do not use them as large background floods or as a replacement for Illini Orange or Illini Blue. Tints of supporting colors (80%, 60%, 40%, 20%) may be used only if the 100% color is also used.
Industrial
Industrial swatch
CMYK: 90 / 48 / 0 / 0
RGB: 29 / 88 / 167
HEX: #1D58A7
Arches
Arches swatch
CMYK: 70 / 5 / 2 / 0
RGB: 0 / 159 / 212
HEX: #009FD4
Patina
Patina swatch
CMYK: 93 / 34 / 39 / 5
RGB: 0 / 126 / 142
HEX: #007E8E
Berry
Berry swatch
CMYK: 53 / 100 / 42 / 43
RGB: 92 / 14 / 65
HEX: #5C0E41
Harvest
Harvest swatch
CMYK: 0 / 33 / 100 / 0
RGB: 252 / 179 / 22
HEX: #FCB316
Prairie
Prairie swatch
CMYK: 100 / 13 / 100 / 44
RGB: 0 / 98 / 48
HEX: #006230
Earth
Earth swatch
CMYK: 33 / 76 / 100 / 36
RGB: 125 / 62 / 19
HEX: #7D3E13