University of Kansas Brand Colors
Official colors of the University of Kansas. Crimson and blue are KU’s identifying colors. The Towering Toward the Blue platform keeps those colors and adds a secondary and supporting palette. Official KU Blue is PMS 293.
Primary Palette
Kansas Blue and Crimson should lead branded materials. Whenever possible, print PMS 293 as a spot or fifth color.
Kansas Blue
Kansas Blue swatch
PMS 293
CMYK: 100 / 55 / 0 / 5
RGB: 0 / 81 / 186
HEX: #0051BA
Crimson
Crimson swatch
PMS 186
CMYK: 0 / 100 / 80 / 5
RGB: 232 / 0 / 13
HEX: #E8000D
Secondary Palette
Use secondary colors to enhance crimson and blue. Judge the amount carefully so they do not overtake the primary colors.
Night
Night swatch
PMS 655 C
CMYK: 100 / 56 / 0 / 67
RGB: 0 / 52 / 89
HEX: #003459
Lake
Lake swatch
PMS 285 C
CMYK: 99 / 50 / 0 / 0
RGB: 39 / 103 / 255
HEX: #2767FF
Sky
Sky swatch
PMS 297 C
CMYK: 52 / 0 / 1 / 0
RGB: 115 / 203 / 242
HEX: #73CBF2
Fog
Fog swatch
PMS 535 C
CMYK: 47 / 22 / 6 / 7
RGB: 142 / 159 / 188
HEX: #8E9FBC
Steam
Steam swatch
PMS 656 C
CMYK: 10 / 2 / 0 / 0
RGB: 221 / 229 / 237
HEX: #DDE5ED
Fire
Fire swatch
PMS 185 C
CMYK: 0 / 90 / 84 / 0
RGB: 255 / 48 / 66
HEX: #FF3042
Brick
Brick swatch
PMS 7427 C
CMYK: 8 / 100 / 70 / 33
RGB: 151 / 27 / 47
HEX: #971B2F
Wheat
Wheat swatch
PMS 130 C
CMYK: 0 / 32 / 100 / 0
RGB: 242 / 169 / 0
HEX: #F2A900
Terra Cotta
Terra Cotta swatch
PMS 7618 C
CMYK: 12 / 63 / 72 / 0
RGB: 198 / 110 / 78
HEX: #C66E4E
Tallgrass
Tallgrass swatch
PMS 2316 C
CMYK: 0 / 19 / 36 / 25
RGB: 190 / 154 / 121
HEX: #BE9A79
Limestone
Limestone swatch
PMS Warm Gray 1 C
CMYK: 6 / 7 / 10 / 11
RGB: 215 / 210 / 203
HEX: #D7D2CB
Supporting Colors
These colors are used in branded materials, including the KU Signature and Jayhawk mark. A 45% black screen may be substituted for Signature Gray / PMS 430.
Jayhawk Yellow
Jayhawk Yellow swatch
PMS 116
CMYK: 0 / 15 / 100 / 0
RGB: 255 / 200 / 45
HEX: #FFC82D
Signature Gray
Signature Gray swatch
PMS 430
CMYK: 5 / 0 / 0 / 45
RGB: 133 / 137 / 138
HEX: #85898A