University of Kentucky Brand Colors
Official colors of the University of Kentucky. The palette is divided into primary, secondary, and neutrals. The primary palette should always lead. UK’s signature blue is PMS 286.
Primary Colors
UK Blue and white are the core identity colors. The HEX, RGB, and CMYK values below are the standard builds used for PMS 286 C.
UK Blue / Wildcat Blue
UK Blue swatch
PMS 286 C
CMYK: 100 / 75 / 0 / 0
RGB: 0 / 51 / 160
HEX: #0033A0
White
White swatch
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
HEX: #FFFFFF
Secondary and Neutral Colors
Secondary and neutral colors add depth and support. They should not replace UK Blue. The university brand page groups these as secondary and neutrals; the values below are the common official builds used with PMS 286.
Black
Black swatch
PMS Process Black C
CMYK: 0 / 0 / 0 / 100
RGB: 44 / 42 / 41
HEX: #2C2A29
Cool Gray
Cool Gray swatch
PMS Cool Gray 3 C
CMYK: 8 / 5 / 7 / 16
RGB: 200 / 201 / 199
HEX: #C8C9C7
Metallic Silver
Metallic Silver swatch
PMS 877 C Metallic
CMYK: 0 / 0 / 0 / 40
RGB: 214 / 214 / 209
HEX: #A5ACAF