University of Louisville Brand Colors
Official colors of the University of Louisville. Cardinal Red, Black, and White are the primary palette and should be present and prominent in communications. Secondary colors are historic and vibrant accents and should not dominate a design.
Primary Color Palette
Suggested distribution is about 60% white space, 30% primary color, and 10% accent. Do not tint Cardinal Red.
Cardinal Red
Cardinal Red swatch
PMS 1797
CMYK: 0 / 100 / 99 / 4
RGB: 173 / 0 / 0
HEX: #AD0000
Black
Black swatch
PMS Black
CMYK: 40 / 30 / 30 / 100
RGB: 0 / 0 / 0
HEX: #000000
White
White swatch
PMS White
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
HEX: #FFFFFF
Historic Accents
These secondary colors have a classic academic quality and complement the primary palette. Do not tint Patterson Red.
Brandeis Ash
Brandeis Ash swatch
PMS 7543 C
CMYK: 49 / 31 / 33 / 0
RGB: 139 / 157 / 161
HEX: #8B9DA1
Patterson Red
Patterson Red swatch
PMS 187 C
CMYK: 0 / 97 / 80 / 42
RGB: 154 / 18 / 32
HEX: #9A1220
Swain Tobacco
Swain Tobacco swatch
PMS 7531 C
CMYK: 40 / 42 / 63 / 30
RGB: 122 / 108 / 83
HEX: #7A6C53
Strong Bronze
Strong Bronze swatch
PMS 117 C
CMYK: 0 / 31 / 87 / 23
RGB: 202 / 148 / 47
HEX: #CA942F
Jefferson Parchment
Jefferson Parchment swatch
PMS 7402 C
CMYK: 0 / 4 / 49 / 18
RGB: 217 / 201 / 130
HEX: #D9C982
Parkway Field Laurel
Parkway Field Laurel swatch
PMS 5787 C
CMYK: 34 / 0 / 54 / 14
RGB: 152 / 189 / 131
HEX: #98BD83
Vibrant Accents
These colors are more energetic and should be used as accents when they fit the tone.
Loyalty
Loyalty swatch
PMS 3025 C
CMYK: 100 / 18 / 0 / 60
RGB: 0 / 78 / 116
HEX: #004E74
Progress
Progress swatch
PMS 7466 C
CMYK: 79 / 0 / 42 / 9
RGB: 0 / 168 / 157
HEX: #00A89D
Courage
Courage swatch
PMS 7548 C
CMYK: 0 / 27 / 100 / 0
RGB: 254 / 190 / 16
HEX: #FEBE10
Innovation
Innovation swatch
PMS 7745 C
CMYK: 20 / 0 / 87 / 23
RGB: 170 / 180 / 58
HEX: #AAB43A