University of Missouri Brand Colors
Official brand colors of the University of Missouri. Mizzou Gold and Tiger Paw Black are the primary colors and should unify materials. Neutral and accent colors complement the primary colors and may not replace them. Primary colors and tints should make up at least 70% of the color in a design.
Primary Colors
Use CMYK for print and RGB or HEX for screens. Metallic options are Pantone 10123 C or 871 C, or the closest foil match to Mizzou Gold.
Tiger Paw Black
Tiger Paw Black swatch
CMYK: 35 / 24 / 24 / 100 (or 100K for a single ink)
RGB: 0 / 0 / 0
HEX: #000000
Mizzou Gold
Mizzou Gold swatch
PMS 124 C
CMYK: 0 / 31 / 99 / 0
RGB: 253 / 183 / 25
HEX: #FDB719
Note: Mizzou Gold is not accessible as text or icons on white, and white is not accessible on Mizzou Gold.
Black Tint 1
Black Tint 1 swatch
CMYK: 69 / 63 / 62 / 58
RGB: 51 / 51 / 51
HEX: #333333
Black Tint 2
Black Tint 2 swatch
CMYK: 43 / 35 / 35 / 1
RGB: 152 / 152 / 152
HEX: #989898
Black Tint 3
Black Tint 3 swatch
CMYK: 16 / 12 / 13 / 0
RGB: 212 / 212 / 212
HEX: #D4D4D4
Gold Tint 1
Gold Tint 1 swatch
CMYK: 0 / 18 / 59 / 0
RGB: 255 / 209 / 125
HEX: #FFD17D
Gold Tint 2
Gold Tint 2 swatch
CMYK: 0 / 12 / 39 / 0
RGB: 255 / 223 / 165
HEX: #FFDFA5
Gold Tint 3
Gold Tint 3 swatch
CMYK: 0 / 6 / 19 / 0
RGB: 255 / 237 / 207
HEX: #FFEDCF
Neutral Colors
Neutral colors may broaden a design but should make up no more than 25% of the color used.
Bluff
Bluff swatch
PMS 412 C
CMYK: 64 / 64 / 58 / 48
RGB: 69 / 61 / 63
HEX: #453D3F
Limestone
Limestone swatch
PMS 427 C
CMYK: 16 / 12 / 13 / 0
RGB: 212 / 212 / 212
HEX: #D4D4D4
Burr Oak
Burr Oak swatch
PMS 7574 C
CMYK: 35 / 68 / 100 / 33
RGB: 127 / 74 / 15
HEX: #7F4A0F
Accent Colors
Use accent colors in small areas only, never as a full flood. Accents should make up no more than 5% of a design. They may also support data visualization.
Slate
Slate swatch
PMS 7545 C
CMYK: 75 / 60 / 40 / 20
RGB: 74 / 89 / 110
HEX: #4A596E
Mulberry
Mulberry swatch
PMS 7426 C
CMYK: 34 / 100 / 72 / 46
RGB: 110 / 0 / 38
HEX: #6E0026
Mulberry (Shade)
Mulberry Shade swatch
CMYK: 55 / 81 / 63 / 75
RGB: 55 / 0 / 19
HEX: #370013
Sunrise
Sunrise swatch
PMS Warm Red C
CMYK: 0 / 82 / 80 / 0
RGB: 239 / 85 / 63
HEX: #EF553F
Sunrise (Shade)
Sunrise Shade swatch
CMYK: 26 / 89 / 91 / 23
RGB: 153 / 52 / 41
HEX: #993429
Sunrise (Tint)
Sunrise Tint swatch
CMYK: 0 / 70 / 61 / 0
RGB: 242 / 113 / 95
HEX: #F2715F
Botanic
Botanic swatch
PMS 322 C
CMYK: 86 / 30 / 47 / 6
RGB: 0 / 132 / 134
HEX: #008486
Botanic (Shade)
Botanic Shade swatch
CMYK: 92 / 54 / 61 / 46
RGB: 0 / 66 / 67
HEX: #004243
Botanic (Tint)
Botanic Tint swatch
CMYK: 39 / 4 / 19 / 0
RGB: 153 / 206 / 207
HEX: #99CECF