UNC Chapel Hill Brand Colors
Official primary and secondary colors of the University of North Carolina at Chapel Hill. Carolina Blue, Navy, and White should be the main colors on University materials. Secondary colors are neutral complements and should be used sparingly.
Primary Colors
Carolina Blue, Navy, and White are the core of the visual identity. Carolina Blue is the most recognizable color and should be used as much as possible.
Carolina Blue
Carolina Blue swatch
PMS 542 C
CMYK: 60 / 19 / 1 / 4
RGB: 75 / 156 / 211
HEX: #4B9CD3
Navy
Navy swatch
PMS 2767 C
CMYK: 100 / 90 / 10 / 77
RGB: 19 / 41 / 75
HEX: #13294B
White
White swatch
No Ink
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
HEX: #FFFFFF
Secondary Colors
Secondary colors provide neutral complements and add depth. Use them in limited amounts. Do not use them as a replacement for the primary colors.
Black
Black swatch
PMS Process Black C
CMYK: 0 / 0 / 0 / 100
RGB: 0 / 0 / 0
HEX: #000000
Bolin Creek
Bolin Creek swatch
PMS 2161 C
CMYK: 80 / 55 / 5 / 34
RGB: 44 / 80 / 128
HEX: #2C5080
Fordham Fountain
Fordham Fountain swatch
PMS 290 C
CMYK: 24 / 7 / 0 / 2
RGB: 183 / 215 / 237
HEX: #B7D7ED
Cloud
Cloud swatch
PMS 290 C 30%
CMYK: 6 / 2 / 0 / 0
RGB: 237 / 245 / 251
HEX: #EDF5FB
Old Well Basin
Old Well Basin swatch
PMS 431 C
CMYK: 68 / 52 / 44 / 17
RGB: 91 / 102 / 112
HEX: #5B6670
Flat Gray
Flat Gray swatch
PMS 429 C
CMYK: 21 / 11 / 9 / 23
RGB: 162 / 170 / 173
HEX: #A2AAAD
Cornerstone
Cornerstone swatch
PMS 427 C
CMYK: 17 / 11 / 11 / 0
RGB: 207 / 211 / 213
HEX: #CFD3D5
Franklin Fog
Franklin Fog swatch
PMS 427 C 40%
CMYK: 6 / 4 / 4 / 0
RGB: 236 / 237 / 237
HEX: #ECEDED