University of Southern California Brand Colors
Official primary and secondary colors for the USC brand. USC Cardinal and USC Gold are equal in importance. Secondary and tertiary colors should be used with the two primary colors, not as replacements for them.
Primary Brand Colors
Use PMS or CMYK for print. Use RGB and HEX for digital and web. Printers should match Cardinal and Gold to the coated Pantone chips (PMS 201 C and PMS 123 C).
USC Cardinal
USC Cardinal swatch
PMS 201 C
CMYK: 7 / 100 / 65 / 32
RGB: 153 / 27 / 30
HEX: #990000
USC Gold
USC Gold swatch
PMS 123 C
CMYK: 0 / 27 / 100 / 0
RGB: 255 / 204 / 0
HEX: #FFCC00
Secondary Colors
Black and white are part of USC branding but should not replace Cardinal or Gold. Only two gray tints are specified for ADA compliance: 30K on black and 70K on white.
Black (100K)
Black swatch
CMYK: 0 / 0 / 0 / 100
RGB: 0 / 0 / 0
HEX: #000000
White
White swatch
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
HEX: #FFFFFF
Gray (30K)
Gray 30K swatch
CMYK: 0 / 0 / 0 / 30
RGB: 204 / 204 / 204
HEX: #CCCCCC
Gray (70K)
Gray 70K swatch
CMYK: 0 / 0 / 0 / 70
RGB: 118 / 118 / 118
HEX: #767676
Tertiary Colors
Tertiary colors add flexibility and should be limited to graphic elements and accents. Do not use tertiary colors for text.
PMS 474 C
PMS 474 C swatch
CMYK: 3 / 24 / 33 / 0
RGB: 242 / 198 / 167
HEX: #F2C6A7
PMS 709 C
PMS 709 C swatch
CMYK: 0 / 77 / 37 / 0
RGB: 242 / 97 / 120
HEX: #F26178
PMS 7685 C
PMS 7685 C swatch
CMYK: 92 / 73 / 11 / 1
RGB: 43 / 85 / 151
HEX: #2B5597
PMS 582 C
PMS 582 C swatch
CMYK: 46 / 33 / 100 / 9
RGB: 144 / 140 / 19
HEX: #908C13
PMS 107 C
PMS 107 C swatch
CMYK: 3 / 7 / 95 / 0
RGB: 253 / 224 / 33
HEX: #FDE021
PMS 380 C
PMS 380 C swatch
CMYK: 18 / 0 / 87 / 0
RGB: 218 / 227 / 67
HEX: #DAE343
PMS 1495 C
PMS 1495 C swatch
CMYK: 0 / 54 / 95 / 0
RGB: 255 / 144 / 21
HEX: #FF9015
PMS 179 C
PMS 179 C swatch
CMYK: 4 / 91 / 91 / 0
RGB: 228 / 61 / 48
HEX: #E43D30