University of Washington Brand Colors
Official UW brand colors. Husky Purple is the dominant brand color. Husky Gold signals excellence. Use primary colors most often. Accent colors should be used sparingly and should not cover more than 15% of a design. Accent colors may not be used for official University logos.
Primary Colors
These colors are most closely associated with the UW. Values below include print (PMS/CMYK) and digital (RGB/HEX) builds from the official brand site.
Husky Purple
Husky Purple swatch
PMS 2685
CMYK: 93 / 100 / 18 / 21
RGB: 50 / 0 / 110
HEX: #32006E
Spirit Purple
Spirit Purple swatch
PMS 266
CMYK: 84 / 100 / 0 / 0
RGB: 75 / 46 / 131
HEX: #4B2E83
Husky Gold
Husky Gold swatch
PMS 7502
CMYK: 0 / 13 / 43 / 13
RGB: 183 / 165 / 122
HEX: #B7A57A
Web only HEX: #E8E3D3
Heritage Gold
Heritage Gold swatch
PMS 871
CMYK: 30 / 35 / 60 / 0
RGB: 145 / 123 / 76
HEX: #85754D
Spirit Gold
Spirit Gold swatch
PMS 7408
CMYK: 7 / 21 / 100 / 0
RGB: 255 / 199 / 0
HEX: #FFC700
Accent Colors
Use pink, teal, green, and lavender sparingly. Combined accent color should not exceed 15% of a design, including apparel and merchandise layouts.
Accent Green
Accent Green swatch
PMS 2290
CMYK: 40 / 0 / 100 / 0
RGB: 170 / 219 / 30
HEX: #AADB1E
Accent Teal
Accent Teal swatch
PMS 3252
CMYK: 68 / 0 / 36 / 8
RGB: 42 / 210 / 201
HEX: #2AD2C9
Accent Pink
Accent Pink swatch
PMS 232
CMYK: 0 / 87 / 0 / 0
RGB: 233 / 60 / 172
HEX: #E93CAC
Accent Lavender
Accent Lavender swatch
PMS 2635
CMYK: 13 / 19 / 0 / 11
RGB: 197 / 180 / 227
HEX: #C5B4E3
Neutral Colors
Neutrals do not compete with the primary palette. They are typically used for text, callout boxes, borders, and lines.
Black
Black swatch
HEX: #000000
White
White swatch
HEX: #FFFFFF
Gray
Gray swatch
Any tint of gray may be used.