Wrangler Has Introduced a New Clothing Line Aimed at the College Market

August 24, 2022

Wrangler has unveiled the release of its latest line of licensed college-themed clothing, and has partnered with both current and former University of Texas (UT) at Austin student athletes to promote the collection to alumni, supporters, and students.

To create the Collegiate Collection, Wrangler teamed up with Colosseum Athletics, a top manufacturer of college-themed apparel that holds over 700 licensing agreements with universities and colleges throughout the country, as well as the Collegiate Licensing Company, a company that specializes in college sports licensing and branding.

During September, Wrangler will introduce custom gear for 31 additional colleges, such as Auburn University, Florida State University, Iowa State University, Louisiana State University, Michigan State University, Mississippi State University, North Carolina State University, Purdue University, Texas A&M University, Texas Christian University, University of Alabama, University of Florida, University of Mississippi, University of Nebraska, University of Oklahoma, University of South Carolina, and University of Tennessee.

The Wrangler Collegiate Collection will be available for purchase on Wrangler.com as well as in prominent retail stores like Dick's Sporting Goods, Academy Sports + Outdoors, Rally House, Fanatics, and Kohl's, in addition to select university bookstores.

Source: licenseglobal.com