2025 Ranking: Top 75 Colleges by Merchandise Licensing Revenue
The below ranking is an estimate of 2025 revenue using actual data collected from 2012-2013 in addition to the school’s football/basketball success or failure, football weighted 70% and basketball 30%.
2025 Estimated Collegiate Licensing Royalty Rankings
Football ~70% weight | Basketball ~30% weight | Based on 2013–2024 success + 2025 projections
| Rank | University | Key Success Drivers (2013–2024) | Shift from 2012 Rank |
|---|---|---|---|
| 1 | The University of Texas at Austin | 2 nat'l titles (legacy + recent CFP); SEC move; #1 social value ($60M+) | Held #1 |
| 2 | The University of Alabama | 4 football titles; | Held #1–2 |
| 3 | University of Georgia | Back-to-back football titles; SEC dominance | +5 |
| 4 | The University of Michigan | 2024 football title; | Held strong |
| 5 | Ohio State University | ; | New entrant |
| 6 | University of Notre Dame | CFP semis; independence prestige | −3 |
| 7 | Louisiana State University | 2019 title; Angel Reese / Livvy Dunne surge | −1 |
| 8 | Texas A&M University | ; donor boom | +4 |
| 9 | University of Oklahoma | SEC entry; Lincoln Riley era | +2 |
| 10 | University of Florida | Multiple hoops Final Fours | −3 |
| 11 | University of Tennessee | Orange wave; | +4 |
| 12 | Auburn University | 2024 resurgence; Hugh Freeze hype | +6 |
| 13 | Clemson University | 2 football titles; Dabo effect | +11 |
| 14 | University of Southern California | Big Ten move; Lincoln Riley | New |
| 15 | Penn State University | James Franklin stability | +4 |
| 16 | Florida State University | 2023 undefeated; Norvell revival | +5 |
| 17 | University of Oregon | Nike-backed; uniform/merch appeal | New |
| 18 | University of Washington | 2023–24 playoff run; Big Ten move | +15 |
| 19 | University of Cincinnati | 2021 CFP; multiple hoops Final Fours | +29 |
| 20 | University of Missouri | SEC resurgence | Held |
| 21 | University of North Carolina | Hoops-heavy (4 titles) | −12 |
| 22 | Duke University | Zion / Coach K legacy | +13 |
| 23 | University of Arkansas | Recent Elite 8s + football top-25 | −13 |
| 24 | University of Wisconsin | Consistent Big Ten | −11 |
| 25 | University of Louisville | 2013 hoops title | Held |