2025 Ranking: Top 75 Colleges by Merchandise Licensing Revenue

The below ranking is an estimate of 2025 revenue using actual data collected from 2012-2013 in addition to the school’s football success or failure, football weighted weighted 70% and basketball 30%.

2025 Estimated Collegiate Licensing Royalty Rankings

Football ~70% weight | Basketball ~30% weight | Based on 2013–2024 success + 2025 projections

Rank	University	Key Success Drivers (2013–2024)	Shift from 2012 Rank
1	The University of Texas at Austin	2 nat'l titles (legacy + recent CFP); SEC move; #1 social value ($60M+)	Held #1
2	The University of Alabama	4 football titles;	Held #1–2
3	University of Georgia	Back-to-back football titles; SEC dominance	+5
4	The University of Michigan	2024 football title;	Held strong
5	Ohio State University	;	New entrant
6	University of Notre Dame	CFP semis; independence prestige	−3
7	Louisiana State University	2019 title; Angel Reese / Livvy Dunne surge	−1
8	Texas A&M University	; donor boom	+4
9	University of Oklahoma	SEC entry; Lincoln Riley era	+2
10	University of Florida	Multiple hoops Final Fours	−3
11	University of Tennessee	Orange wave;	+4
12	Auburn University	2024 resurgence; Hugh Freeze hype	+6
13	Clemson University	2 football titles; Dabo effect	+11
14	University of Southern California	Big Ten move; Lincoln Riley	New
15	Penn State University	James Franklin stability	+4
16	Florida State University	2023 undefeated; Norvell revival	+5
17	University of Oregon	Nike-backed; uniform/merch appeal	New
18	University of Washington	2023–24 playoff run; Big Ten move	+15
19	University of Cincinnati	2021 CFP; multiple hoops Final Fours	+29
20	University of Missouri	SEC resurgence	Held
21	University of North Carolina	Hoops-heavy (4 titles)	−12
22	Duke University	Zion / Coach K legacy	+13
23	University of Arkansas	Recent Elite 8s + football top-25	−13
24	University of Wisconsin	Consistent Big Ten	−11
25	University of Louisville	2013 hoops title	Held
26	University of Kentucky	Calipari decline; weak football	−20
27	University of Illinois	Hoops rise + NIL sales	+1
28	University of Kansas	2022 hoops title	−6
29	Oklahoma State University	Big 12 titles	−6
30	University of Nebraska	Loyal sellouts; no playoffs	−16
31	University of South Carolina	Dawn Staley women’s dynasty	−15
32	Virginia Tech	2019 hoops title	−5
33	Texas Tech University	2019 runner-up (both sports)	−7
34	University of Miami	2023 hoops Final 4	+3
35	University of Arizona	Consistent Final Fours	−6
36	Arizona State University	Recent upsets	−6
37	University of Utah	Pac-12 → Big 12 titles	−1
38	Purdue University	Zach Edey NIL boom	New riser
39	University of Virginia	2019 hoops title	+10
40	University of Colorado	Deion Sanders effect	+10
41	University of Maryland	Big Ten revenue	+4
42	University of Minnesota	Steady Big Ten	−2
43	University of South Florida	Growth market	New
44	University of Central Florida	2017 undefeated claim	+17
45	University of Iowa	Caitlin Clark women’s effect	New
46	University of Connecticut	4 hoops titles (2023–24)	−1
47	Syracuse University	Boeheim era end	−16
48	University of California, Berkeley	Conference shift	−7
49	Stanford University	Academic brand	−7
50	Texas Christian University	2022 CFP runner-up	−4
51	Georgia Institute of Technology	Consistent ACC	Held
52	University of Pittsburgh	Steady	Held
53	University of California, Los Angeles	Transition struggles	−20
54	Washington State University	Conference shift	New
55	Vanderbilt University	SEC hoops bids	+3
56	University of Memphis	Penny Hardaway era	+10
57	Brigham Young University	Big 12 entry	−8
58	University of Nevada, Reno	Mountain West growth	New
59	University of New Mexico	Steady	−1
60	University of Mississippi (Ole Miss)	Lane Kiffin resurgence	−16
61	East Carolina University	AAC	−7
62	University of Wyoming	Loyal fanbase	−1
63	University of Montana	FCS powerhouse	−8
64	Boston College	ACC	−8
65	Rutgers University	Big Ten money	−8
66	UNLV	Growth market	New
67	Iowa State University	Big 12 rise	New
68	Texas State University	Sun Belt	+1
69	University of Louisiana at Lafayette	Sun Belt	+1
70	Colorado State University	Mountain West	+1
71	Gonzaga University	Multiple Final Fours	+2
72	Marshall University	Sun Belt	Held
73	James Madison University	Undefeated season	+1
74	Montana State University	FCS	+1
75	Boise State University	Mountain West titles	−37

See the royalty revenue rankings from 2012-2013 VIEW

2025 Ranking: Top 75 Colleges by Merchandise Licensing Revenue

2025 Estimated Collegiate Licensing Royalty Rankings

Collegiate Licensing World