How Much Does Each School Make From UNDEFEATED College Vault Merch?
UNDEFEATED’s first collegiate collection is not another $28 bookstore tee. The hoodies list at $130. The question licensing people actually ask is simpler: when that hoodie sells, how much does Alabama, Texas, or Penn State receive?
This article estimates royalty to each participating school per unit, using estimated College Vault royalty rate percentages.
The collection
UNDEFEATED partnered with CLC’s College Vault program for 13 football schools: Alabama, Auburn, Florida, Georgia Tech, Illinois, Indiana, LSU, Oklahoma, Penn State, Stanford, Tennessee, Texas, and Texas A&M. A basketball collection is planned for December.
Listed retail prices of the UNDEFEATED items:
- Hoodie — $130
- Sweatpants — $120
- Sweatshort — $65
- Logo tee — $55
- Snapback — $50
- Tote — $25
- Cup 2-pack — $14
- Sticker pack — $12
Royalty per unit
| Item | Retail | Wholesale (50%) | Royalty to school |
|---|---|---|---|
| Hoodie | $130.00 | $65.00 | $13.00 |
| Sweatpants | $120.00 | $60.00 | $12.00 |
| Sweatshort | $65.00 | $32.50 | $6.50 |
| Logo tee | $55.00 | $27.50 | $5.50 |
| Snapback | $50.00 | $25.00 | $5.00 |
| Tote | $25.00 | $12.50 | $2.50 |
| Cup 2-pack | $14.00 | $7.00 | $1.40 |
| Sticker pack | $12.00 | $6.00 | $1.20 |
What a $13 hoodie royalty means
A standard campus tee often retails near $28. At a common 12% retail-style comparison, the school’s take is a few dollars. The UNDEFEATED hoodie is a different ticket: $130 on the tag, Vault art, streetwear channel. Even with royalty on wholesale, $13 per hoodie is a premium event compared with most licensed fleece.
The 13 schools
Each of the following programs is in the football collection.
- University of Alabama
- Auburn University
- University of Florida
- Georgia Tech
- University of Illinois
- Indiana University
- LSU
- University of Oklahoma
- Penn State
- Stanford
- University of Tennessee
- University of Texas
- Texas A&M
SEC schools dominate the roster, a smart strategic decision as this is where most collegiate licensed sales exist.
Why this is an estimate
CLC and the schools do not publish Vault contract rates or UNDEFEATED wholesale invoices. The 20% Vault rate and 50% wholesale assumption are editorial estimates for comparison. Actual deals can use a different base (wholesale vs. retail), a different Vault premium, or a marketing fund on top of royalty.
For school-by-school ranking of total merchandise licensing revenue, see the 2025 Ranking: Top 75 Colleges by Merchandise Licensing Revenue. For published standard royalty percentages, see school royalty rates.