Collegiate Licensing Awards by the Collegiate Licensing Company have been Granted for 2025

At the Collegiate Licensing Seminar in Georgia, the Collegiate Licensing Company, also known as CLC Licensing, granted awards to those making an impact on the industry in 2025. Nearly 500 collegiate licensing industry leaders attended.

Collegiate Licensing awards were provided for the following areas:

  • Product Development

  • Merchandise Marketing

  • Campus Partnerships

  • Innovation

Impressively, 25 collegiate trademark licensing programs, vendors, and retailers were awarded for the collegiate licensing efforts. Of the 25, 19 were trademark licensing programs that partner with the Collegiate Licensing Company.

And the winners are:

Best Use of Collegiate Licensing Insights and Data:

  • Texas A&M University

Most Creative Collegiate Licensing Marketing Program:

Most Effective Collegiate Licensing Campaign

Best Collegiate Licensing Product Partnership or Collaboration

  • The University of Tennessee – Knoxville

  • Virginia Tech

  • Howard University

Best Collegiate Licensing Experiential Retail Program

Best Collegiate Licensing Campus Integration

Best Retailer Marketing Program in Collegiate Licensing

  • Amazon

U of NYFW Partner of the Year

CLC Licensing also grants IMPACT Awards. An IPACT Award is recognize those that made strong efforts to grow sales and elevate marketing of collegiate licensed products. Receivers of the IMPACT also ran or supported Collegiate Licensing Company marketing programs or other official initiatives.

Here are the Collegiate Licensing Company IMPACT Award winners:

Apparel CLC Licensing IMPACT Award

Non-Apparel CLC Licensing IMPACT Award

  • EA SPORTS

NCAA/Bowl Properties CLC Licensing IMPACT Award

  • Original Retro Brand

Retail CLC Licensing IMPACT Award

  • Rally House

Sherri Dye Industry CLC Licensing IMPACT Award

  • Paul Vander Tuig, University of Kansas

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