Grand Valley State University Partners With Affinity For Trademark Licensing Services
April 1, 2024
Grand Valley State University has announced that it has partnered with Affinity Licensing for exclusive trademark licensing agency representation effective April 1, 2024.
“Grand Valley is excited to partner with Affinity Licensing to further create awareness of and leverage our brand,” says Bryan Bickford, Associate Director of Advertising and Writing. “Affinity’s proven reputation for first-rate customer service and successfully nurturing clients’ brands dovetails nicely with Grand Valley’s local, regional, and national growth.”
As part of the agreement, Affinity will manage the university's brand licensing relationship with more than 150 licensed manufacturers and retail partners. The university will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.
“The entire team at Affinity is thrilled to partner with Grand Valley State,” says Wil Spires, partner of Affinity Licensing. “We look forward to working closely with the talented team at GVSU to develop better brand licensing strategies to grow revenue and increase brand exposure.”
About Affinity Licensing:
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. It has offices in Carlsbad, California and Winston-Salem, North Carolina.
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Affinity Licensing: https://www.collegiatelicensingworld.com/affinity-licensing